Eurasianism has proved to be an unexpectedly diverse and highly self-reflexive concept. By transforming the way we describe the Eurasian landmass, it also resignifies our field of studies and its disciplinary boundaries. In this process, Eurasianism itself is subject to a constant resignification. The present volume builds on this notion while pursuing an innovative approach to Eurasianism. The authors advance the well-established positions that view Eurasianism as a historical intellectual movement or as an ideology of Russian neo-Imperialism, and proceed to unpack an innovative vision of Eurasianism as a process of renegotiating cultural values and identity narratives—in and beyond Russia. This procedural approach provides deeper insight into the operationality of the identity narratives and shifting semantics of Eurasianism in its relation to the Russian World.