Sprachliche Strukturen und Funktionen im Kommunikationsbereich „Reisen“

Sprachliche Strukturen und Funktionen im Kommunikationsbereich „Reisen“

Bernd Simon Stäuber, Franz Simmler (Ed.)

Sprachliche Strukturen und Funktionen im Kommunikationsbereich „Reisen“

Textsortentypologie und ihre Beziehung zu betriebswirtschaftlichen Vorschlägen zur Werbegestaltung

Berliner Sprachwissenschaftliche Studien, Volume 15

ISBN
9783896935403
Date of appearance
2009
Language
German
Binding
Paperback
Pages
586
Figures
106
Format
14.8 × 21.0 cm (B × H)
Cite
Downloads
Price
62.00 €

Contents

Der Autor untersucht Reiseführer, Werbebroschüren, Reisekataloge sowie Zeitungen und gibt einen repräsentativen Überblick über die vorkommenden Textsorten. Zudem spannt er einen Bogen zur Betriebswirtschaftslehre. Die dort üblichen Vorschläge zur Gestaltung von Werbeanzeigen überprüft er auf ihre praktische Relevanz.

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