Internet-Rhetorik

Julia Schmid, Joachim Knape (Hg.)

Internet-Rhetorik

Chancen und Widerstände des Orators auf der digitalen Agora

Neue Rhetorik, Band 1

ISBN

9783896935007

Erschienen

2007

Sprache

Deutsch

Bindung

Taschenbuch, broschiert

Seiten

274

Format

14,8 × 21,0 cm (B × H)

Fachgebiete

Fachdidaktik, Medien- und Kommunikationswissenschaften, Sprachwissenschaft, WEIDLER

Zitieren

BibTeX | Endnote

Downloads

Cover

Preis

35,00 €

Zum Inhalt

YouTube, MySpace, Flickr, Blogs – der Anteil des user generated content im Word Wide Web wird immer größer und bedeutsamer. Doch wie können die User ihre Beiträge so gestalten, dass sie in den virtual communities auf Resonanz stoßen und nicht in der Informationsflut des Internets untergehen? Was macht einen erfolgreichen Online-Rhetoriker aus, welche Strategien kann er verfolgen? Auf der Basis verschiedener Theorieansätze und empirischer Untersuchungen geht die Autorin diesen Fragen nach. Dabei zeigt sich, dass die Rhetorik als Theorie und Praxis der strategischen Kommunikation auch im Zeitalter des Web 2.0 gefragt ist.

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