Internet-Rhetorik

Julia Schmid, Joachim Knape (Ed.)

Internet-Rhetorik

Chancen und Widerstände des Orators auf der digitalen Agora

Neue Rhetorik, Volume 1

ISBN

9783896935007

Date of appearance

2007

Language

German

Binding

Paperback

Pages

274

Format

14.8 × 21.0 cm (B × H)

Subjects

Communication and Media Studies, Fachdidaktik, Philology and Linguistics, WEIDLER

Cite

BibTeX | Endnote

Downloads

Cover

Price

35.00 €

YouTube, MySpace, Flickr, Blogs – der Anteil des user generated content im Word Wide Web wird immer größer und bedeutsamer. Doch wie können die User ihre Beiträge so gestalten, dass sie in den virtual communities auf Resonanz stoßen und nicht in der Informationsflut des Internets untergehen? Was macht einen erfolgreichen Online-Rhetoriker aus, welche Strategien kann er verfolgen? Auf der Basis verschiedener Theorieansätze und empirischer Untersuchungen geht die Autorin diesen Fragen nach. Dabei zeigt sich, dass die Rhetorik als Theorie und Praxis der strategischen Kommunikation auch im Zeitalter des Web 2.0 gefragt ist.

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Internet-Rhetorik

Contents

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