Internet-Rhetorik

Julia Schmid, Joachim Knape (Ed.)

Internet-Rhetorik

Chancen und Widerstände des Orators auf der digitalen Agora

Neue Rhetorik, Volume 1

ISBN

9783896935007

Date of appearance

2007

Language

German

Binding

Paperback

Pages

274

Format

14.8 × 21.0 cm (B × H)

Subjects

Communication and Media Studies, Fachdidaktik, Philology and Linguistics, WEIDLER

Cite

BibTeX | Endnote

Downloads

Cover

Price

35.00 €

YouTube, MySpace, Flickr, Blogs – der Anteil des user generated content im Word Wide Web wird immer größer und bedeutsamer. Doch wie können die User ihre Beiträge so gestalten, dass sie in den virtual communities auf Resonanz stoßen und nicht in der Informationsflut des Internets untergehen? Was macht einen erfolgreichen Online-Rhetoriker aus, welche Strategien kann er verfolgen? Auf der Basis verschiedener Theorieansätze und empirischer Untersuchungen geht die Autorin diesen Fragen nach. Dabei zeigt sich, dass die Rhetorik als Theorie und Praxis der strategischen Kommunikation auch im Zeitalter des Web 2.0 gefragt ist.

This could also be interesting...

Rhetorik der Beziehung im Beratungsgespräch

Kill the Videostar

Verhaltenswissenschaftliche Grundlagen der Rhetorik

Redenschreiber für die Wirtschaft

Rede und Redenschreiben im Unternehmen

Rhetorik und Aufmerksamkeit – der unsichtbare Orator

debug: global diff: 0,000s, last diff: 0,000s, mem: 19.651.088 B - READY... 404 debug: global diff: 0,000s, last diff: 0,000s, mem: 19.653.136 B - READY HOOKS... debug: global diff: 0,000s, last diff: 0,000s, mem: 19.719.776 B - /READY... debug: global diff: 0,004s, last diff: 0,004s, mem: 20.136.040 B - _init ... debug: global diff: 0,004s, last diff: 0,000s, mem: 20.136.152 B - /_init ... debug: global diff: 0,036s, last diff: 0,032s, mem: 21.285.328 B - cacheAuthors debug: global diff: 1,259s, last diff: 1,223s, mem: 29.249.056 B - /cacheAuthors debug: global diff: 1,476s, last diff: 0,217s, mem: 30.100.032 B - page_product_book debug: global diff: 1,477s, last diff: 0,001s, mem: 30.097.736 B - Menu... debug: global diff: 1,635s, last diff: 0,158s, mem: 31.017.864 B - /Menu debug: global diff: 1,637s, last diff: 0,001s, mem: 31.022.080 B - page_standard components debug: global diff: 1,637s, last diff: 0,000s, mem: 31.022.216 B - page_standard components end debug: global diff: 1,637s, last diff: 0,000s, mem: 31.026.424 B - html... debug: global diff: 1,638s, last diff: 0,001s, mem: 31.077.744 B - head... debug: global diff: 1,643s, last diff: 0,005s, mem: 31.097.480 B - menu debug: global diff: 1,725s, last diff: 0,082s, mem: 30.968.368 B - /menu debug: global diff: 1,725s, last diff: 0,000s, mem: 30.967.824 B - /menu, html... debug: global diff: 1,727s, last diff: 0,003s, mem: 31.092.952 B - /head debug: global diff: 1,732s, last diff: 0,005s, mem: 31.144.664 B - END.

Internet-Rhetorik

Contents

This could also be interesting...