Erforschung und Optimierung der Callcenterkommunikation

Ursula Hirschfeld (Ed.), Baldur Neuber (Ed.)

ISBN

978-3-86596-417-5

Date of appearance

2011

Language

German

Binding

Paperback

Pages

258

Format

14.8 × 21.0 cm (B × H)

Subjects

Communication and Media Studies, Philology and Linguistics

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BibTeX | Endnote

Downloads

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Price

49.80 €

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Das Seminar für Sprechwissenschaft und Phonetik der Martin-Luther-Universität Halle-Wittenberg widmet sich seit 2006 intensiv der Erforschung professionell geführter Telefongespräche in Callcentern. Seither sind in verschiedenen Kooperationen zahlreiche Forschungsarbeiten entstanden, die von Untersuchungen zur Wirkung von Persönlichkeitseigenschaften von Callcenteragenten über die Analyse prosodischer Parameter in den Sprechausdrucksweisen von Callcentermitarbeitern bis hin zu innovativen IT-gestützten Ansätzen zur Bewertung der Gesprächsqualität in telefonischen Verkaufsgesprächen reichen.

Editors

Ursula Hirschfeld ist Professorin für Phonetik an der Universität Halle-Wittenberg. Lehr- und Forschungsschwerpunkte: Phonetik und Phonologie des Deutschen, kontrastive und angewandte Phonetik, Aussprachenormen und -varianten im Deutschen sowie Ausspracheschulung in Deutsch als Fremdsprache.

Baldur Neuber ist Professor für Rhetorik und Sprechkunst an der Universität Halle-Wittenberg. Lehr- und Forschungsschwerpunkte: Rhetorik, Sprechkunst, korrektive Phonetik sowie experimentalphonetische Forschung.

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Erforschung und Optimierung der Callcenterkommunikation

Contents

Editors

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